Cheers to 2016’s trendy colors of Rose Quartz and Serenity. You did us good but make way for the new color on the block!
The Pantone Color Institute has announced its Color of the Year for 2017 !
The upcoming year’s winner is Greenery or Pantone 15-0343
Why did the Pantone Color Institute choose this particular shade of yellowish green? The Leatrice Eiseman, executive director of the Pantone Color Institute has confirmed that the choice is about hope for the future and new beginnings.
Now is the perfect time to purchase some accent pieces that utilize the shade of the year!
Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally.
A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality.
Pantone’s team around the world typically spends the year studying trends in fashion, consumer products, social media and technology. It looks for influences that best describe the current mood of society and picks a color to reflect those elements. More recently, green has stood out on fashion runways, in makeup and cars.
With “greenery” as the chosen color of the year, brands will also want to get in on the trend with their packaging and products, from handbags to jewelry and housewares.
A constant on the periphery, Greenery is now being pulled to the forefront – it is an omnipresent hue around the world.
Tell us what you think of 2017’s trending color Greenery!
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